Executive Summary
SPAbrand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
SPAbrands in the world market. In the domestic market, Shimamura, a famous clothing brand in Japan has not entered the Korean market yet. And also TopShop from UK can be a potential entrant as well.
Substitutes:
Substitutes for UNIQLO would be the other competitors within the SPA market. If the consumers do not want to go to UNIQLO for personal reasons, they can visit H&M, ZARA,
SPA system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPAbrands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cos
clothbrand.
Second, when customer enter the jjimjil bang, they take some money and cell phone. But, People who take a money and other product suffer much inconvenience. So, we have cell phone charging service and a strongroom.
Third, we have skin care shop and nail shop. So, women can enjoy a spa and other beauty care. Our jjimjilbang is a one stop shop for all your needs.
• Ou
PART #1 SPA CONCEPT
The clothing became the way
of expressing oneself and personality
which used to be a way of protecting oneself
in the past.
What is SPA?
: Professional retailer which sells one’s brand product
from manufacturing to processing
It is a business model
which is comparable to the mass produced high-quality products in worldwide.
It is called “
brand로서 Gap INC.는 Gap 이외에도 Banana republic과 Old Navy를 보유하고 있다. Banana republic이 중고가, Old Navy가 최저가의 price zone에 포지셔닝하고 있는 가운데, Gap은 중저가에 가까운 가격 포지션을 지금까지 유지해오고 있다. 인상적인 카탈로그로 고가 의류 시장에 발을 들여 놓은 Banana republic이나, 슈퍼마켓 모
‘ Unique, clothing wear house'
언제 어디서든 누구나가 입을 수 있는 고품질 베이직 캐주얼을 시장최저가격으로 제공한다.
LOW COST 경영
최고의 고객서비스 실현
즐겁게 일할 수 있는 환경
SPA란?
SPA 브랜드란
Specialty store retailer of Private label Apparel Brand.
즉, 자사의 기획브랜드 상품을 직접
제조하여
Targeting
Those who can’t afford designers brands, but still want their designs
Reasonable customers who are willing to pay less and buy
lower-quality clothes
Positioning
(what’s our position to seduce the market?)
Keeping the competence advantage of SPA + providing modern,
formal, but casual designs
SPAbrands (ZARA, GAP, etc) penetrated the
Korean market by collaborating with the local conglomerates
- Easiest way to make success in Korean market due to the
unique Korean distribution system
“Korean consumers are used to finding their favorite stores
through department store chains”
- Refused Hyundai’s JV proposal (18% incentive)
-Heavy & Concentrate